Facebook recientemente ha publicado un documento en PDF que sirve como una guia de mejores prácticas de marketing dentro de esta Red Social.
Este documento titulado “Best Practice Guide: Marketing on Facebook” sirve como un recurso oficial de cómo aprovechar los productos de publicidad de Facebook, herramientas, así como ejemplos de marcas que ya hacen uso de esto de forma exitosa
photo by peasap
I was looking at my biggest source of inspiration today [my seven month old son] and guess what? I got inspired to write this blog post.
As many of you might know, Kamilo is my first son and I’m loving the journey. Looking at him as he slept got me thinking about how simple their lives really are. Babies don’t make things complicated for themselves. Instead, they have razor sharp focus on some basic things they need and desire and that is it. As long as those basic needs are met, they are as happy as they can be.
From my point of view, here’s a short list of a baby’s needs and desires:
- Diaper change
I might be missing one or two things on this list, but I believe this is a good list of things many people would agree on.
Unlike us grown-ups, we have many more apparent needs and desires in life. In comparison with the very few basic needs babies have, our list can be quite long and on many cases unexpected. As a matter of fact, finding out what people’s burning desires are is one of the most, if not the most important thing for a marketer of their business to be aware of.
As an entrepreneur, if you are able to discover what your target market’s deepest needs and desires are you have the most essential element to create a thriving and successful business. As long as you align your message with your target market’s needs, you have a winner.
Knowing this, I broke out a pen and paper and started to create a list of what I believe are the most common needs of a human being. *I wrote this list in a matter of 15 minutes and I’m aware that the list can be a lot bigger than this. For that reason, I’m asking you to help me out to identify any other needs and desires that could be added to this list.
Without further ado, and in no particular order, here’s the list I came up with:
- Being and feeling loved
- Financial freedom
- Having a clear passion for something
- Being happy
- Stopping self-sabotaging
- Having a sense of purpose
- Being physically fit
- Quitting a 9 to 5 job to work for themselves
- Living a simple life
- Being more organized and having less clutter
- Spending more quality time with family and friends
- Do something important for themselves and others
- Have a less chaotic life
- Doing more of the things you love
- Making a living out of their passions and desires
- Getting enough rest
- Have self-discipline
- Having a clear dream and/or mission in life
- Sticking to a goal/dream
- Providing more than enough for family
- Laugh more, more often
- Sense of self-fulfillment
- Sense of belonging
- Being missed by others
- Be important
- Being validated by others
- Somebody cares about us
- Work less and make more
- Making work our play
- Having a guide or a mentor
- Less debt or no debt
- Meaningful life
- Learning useful and practical information
- Working from home
- Being a positive influence in other people’s lives
- Touch other people’s lives
- Connecting with others in a special way
- Being able to afford the things you want
- Having a strong will
- Getting the things you want, whenever you want them
- Giving your family the best life experience they could ever have
That is just a “small” list of the things I came up with. However, I will need your help to help me expand this a bit more. In your mind, what are other needs and/or desires that should be added to this list?
photo by .pane.
At one point in my life I was overwhelmed with having too much of everything around me. Lots of clutter, debt, ideas, opportunities, new technologies, etcetera. Just the thought of all of this stuff in my life was literally paralyzing.
Fortunately, out of all the “chaos” in my life, I stumbled across an interesting concept of life that really grabbed my attention. That was it! It was the answer to my biggest frustration in life. The answer: Simplicity. Applying this concept of simplicity has made a huge difference in my life.
Living a life of simplicity is being able to focus on what’s essential/important to living a happy life. The objective is to center your attention on the stuff that matters and removing or ignoring all of the other stuff that doesn’t.
Those who take a complex world and simplify it are able to take faster paths to becoming ultra successful.
I realized that the simpler your life is, the more you are able to achieve.
I became fascinated by how much better my life was getting with the idea of “less is more.” Adding more simplicity began to create a huge impact within the different facets of my life.
Because I’m talking about simplicity here, I’ll go ahead and give you just a simple example of this concept. Email might be an essential means of communicating with people. However, this “indispensable” task could be really time consuming and overwhelming at times. After reading one of Leo Babauta’s blog posts titled “The Art of Brief Emails” I decided to apply the five sentences or less principle to my emails. This task might not seem like a big deal. However, when you are growing your audience [tribe], and start becoming busier, you’ll definitely need to simplify your emails as much as possible. Otherwise, this could become an extremely time consuming task.
You might already be aware of this, but whatever you are experiencing in the “outside” world is a direct reflection of what is happening in your “inside” world. I’m a true believer of this. I could see why I wasn’t getting anywhere. Everything was all over the place. There were no real organized and focused patterns in my life.
Am I recommending that you to become obsessive with organization? Not really. Unless you want to be extremely organized, you don’t have to obsess with it. On the other hand, I do believe that it is indispensable to create the right environment that could best influence and be conducive to clear and creative thinking. Could you really think clear and creatively in a noisy, cluttered, and unorganized environment? I can’t answer this question for you. There are some people that work well in a “chaotic organization” scenario. The way I define chaotic organization is being able to find stuff that you need around an unorganized surrounding. In my case, I find it a lot more difficult to think clearly and creatively or be highly productive in this type of setting. Therefore, I’m a huge believer that you can really maximize your potential by premeditatedly creating an organized and clutter-free work/play environment.
If you are feeling overwhelmed by all the unnecessary noise and clutter in your life, I recommend you work on simplifying your life. You’ll be amazed at how much better your life gets when you apply some simplicity into your life.
I would love to hear your thoughts on this concept. If you are already living a simple life, what major difference do you see in your life and what do you do?
If you ask me what I do, I would really have a hard time giving you a description. Instead, I’ll make it easy for everyone and call myself the Mail Man. What do mail men do? They deliver! Without them, our ideas, products, services, or anything important would not ship.
The world is full of people with great ideas. Unfortunately, the majority of those great ideas are never realized [shipped]. Why is this? There are many reasons for this lack of “shipping.” However, I’ll go ahead and name a few of the big ones.
Fear. This is probably the biggest reason why people fail to deliver their ideas. As you are already aware, there are many different types of fears. But, the prime fear factors are:
Fear of rejection. People want a sense of belonging. When the thought of being rejected by a particular group of people is stronger than the desire to succeed, we fail to move forward with our ideas. The pain of rejection overrides the pleasure of overcoming obstacles.
Fear of being laughed at. Many people don’t want to risk the possibility of being the joke of the party. The reality is, for the most part, people want to see you succeed. There are only a few people who would enjoy watching you fail. But, who cares about them? When you start becoming fearful about the possibility of others laughing at you, here’s a quick quote by Dr. Seuss to keep in mind, “Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.”
Fear of failure. For the most part, fear of failing at something, plays the greatest role in people’s decision making process. What if your idea doesn’t work? Great! You just got closer. Keep trying! If it makes you feel better, Thomas Edison “failed” too many times before he discovered the light bulb.
Fear of success. Believe it or not, this is another reason why people fail to ship their ideas. You might think that success would be a great motivator. However, for many people, the thought of being successful is just too intimidating for them. Their mindset is, “What will I do if my idea works? I won’t be to handle the pressure or the responsibility that comes with it. It’ll be too overwhelming for me.”Good problem or bad problem.
Perfection. You can’t wait for your product or service to be perfect. What today’s world demands is faster implementation of ideas. Apple does not wait to deliver their products until they are “perfect.” They create something that is good enough and then they listen to the customers’ feedback. After they have receive enough opinions, they create an “upgraded” version. This process is repeated over and over within all successful businesses. In this case, good enough is good enough. As a matter of fact, a “good enough” delivered product will sell more than an undelivered perfect product.
Too hard. Some people just don’t have it in them to move along with their ideas. The whole process of getting their idea delivered is just too “hard” or overwhelming to them. My belief is that if you are not passionate enough about your idea, the process will indeed be “harder” for you.
Lack of Initiative. A person who lacks initiative is waiting for things to happen. If you want to ship your idea, you must be willing to be proactive and get things done. Period!
No passion or desire. Again, if you have no passion or desire for what you are trying to ship, it will be harder to deliver it. Thus, you must find something that you are truly passionate about.
Therefore, it’s not that people have a lack of ideas. Instead, they lack the ability to “ship” their ideas. For that reason, I consider myself the “Mail Man.” I help others uncover their limiting beliefs, discover their passions, identify their expertise, create a “good enough” product, and finally…get it delivered!
This post was inspired by Seth Godin’s book, Linchpin.
What do you think about my new nickname, The Mail Man?