Let’s go for a bike ride!!! (Taken with instagram)

Let’s go for a bike ride!!! (Taken with instagram)

Priceless (Taken with instagram)

Priceless (Taken with instagram)

Guía oficial de Facebook para hacer buen Marketing

sociablernet:

Facebook recientemente ha publicado un documento en  PDF que sirve como una guia de mejores prácticas de marketing dentro de esta Red Social.

Este documento titulado  “Best Practice Guide: Marketing on Facebook” sirve como un recurso oficial de cómo aprovechar los productos de publicidad de Facebook, herramientas, así como ejemplos de marcas que ya hacen uso de esto de forma exitosa

Abrir Documento

3 Important Legal Considerations for Bloggers
Nellie Akalp is the CEO of CorpNet.com, an online legal document filing service. Nellie helps small business owners form an LLC or incorporate a business. To learn more about Nellie and how she can help your business get off the ground quickly and affordably, please visit here. Blogging has g…

Una siesta!

Una siesta!

Nutritivo desayuno para empezar mi dia!

Nutritivo desayuno para empezar mi dia!

What Are People’s Biggest Needs & Desires?

photo by peasap

I was looking at my biggest source of inspiration today [my seven month old son] and guess what? I got inspired to write this blog post.

As many of you might know, Kamilo is my first son and I’m loving the journey. Looking at him as he slept got me thinking about how simple their lives really are. Babies don’t make things complicated for themselves. Instead, they have razor sharp focus on some basic things they need and desire and that is it. As long as those basic needs are met, they are as happy as they can be.

From my point of view, here’s a short list of a baby’s needs and desires:

  • Food
  • Water
  • Sleep
  • Attention
  • Diaper change 

I might be missing one or two things on this list, but I believe this is a good list of things many people would agree on.    

Unlike us grown-ups, we have many more apparent needs and desires in life. In comparison with the very few basic needs babies have, our list can be quite long and on many cases unexpected. As a matter of fact, finding out what people’s burning desires are is one of the most, if not the most important thing for a marketer of their business to be aware of.

As an entrepreneur, if you are able to discover what your target market’s deepest needs and desires are you have the most essential element to create a thriving and successful business. As long as you align your message with your target market’s needs, you have a winner.

Knowing this, I broke out a pen and paper and started to create a list of what I believe are the most common needs of a human being. *I wrote this list in a matter of 15 minutes and I’m aware that the list can be a lot bigger than this. For that reason, I’m asking you to help me out to identify any other needs and desires that could be added to this list.

Without further ado, and in no particular order, here’s the list I came up with:

  1. Being and feeling loved
  2. Financial freedom
  3. Sex
  4. Having a clear passion for something
  5. Being happy
  6. Stopping self-sabotaging
  7. Travel
  8. Having a sense of purpose
  9. Being physically fit
  10. Quitting a 9 to 5 job to work for themselves
  11. Living a simple life
  12. Being more organized and having less clutter
  13. Spending more quality time with family and friends
  14. Do something important for themselves and others
  15. Have a less chaotic life
  16. Doing more of the things you love
  17. Making a living out of their passions and desires
  18. Getting enough rest
  19. Have self-discipline
  20. Having a clear dream and/or mission in life
  21. Sticking to a goal/dream
  22. Providing more than enough for family
  23. Laugh more, more often
  24. Sense of self-fulfillment
  25. Sense of belonging
  26. Being missed by others
  27. Be important 
  28. Being validated by others
  29. Somebody cares about us
  30. Work less and make more
  31. Making work our play
  32. Having a guide or a mentor
  33. Less debt or no debt
  34. Meaningful life
  35. Learning useful and practical information
  36. Working from home
  37. Being a positive influence in other people’s lives
  38. Touch other people’s lives
  39. Connecting with others in a special way
  40. Being able to afford the things you want
  41. Having a strong will
  42. Getting the things you want, whenever you want them
  43. Giving your family the best life experience they could ever have 

That is just a “small” list of the things I came up with. However, I will need your help to help me expand this a bit more. In your mind, what are other needs and/or desires that should be added to this list?     

Can This Help You Simplify Your Life?

photo by .pane.

At one point in my life I was overwhelmed with having too much of everything around me. Lots of clutter, debt, ideas, opportunities, new technologies, etcetera. Just the thought of all of this stuff in my life was literally paralyzing.

Fortunately, out of all the “chaos” in my life, I stumbled across an interesting concept of life that really grabbed my attention. That was it! It was the answer to my biggest frustration in life. The answer: Simplicity. Applying this concept of simplicity has made a huge difference in my life.

Living a life of simplicity is being able to focus on what’s essential/important to living a happy life. The objective is to center your attention on the stuff that matters and removing or ignoring all of the other stuff that doesn’t.  

Those who take a complex world and simplify it are able to take faster paths to becoming ultra successful. 

I realized that the simpler your life is, the more you are able to achieve.

I became fascinated by how much better my life was getting with the idea of “less is more.” Adding more simplicity began to create a huge impact within the different facets of my life.

Because I’m talking about simplicity here, I’ll go ahead and give you just a simple example of this concept. Email might be an essential means of communicating with people. However, this “indispensable” task could be really time consuming and overwhelming at times. After reading one of Leo Babauta’s blog posts titled “The Art of Brief Emails” I decided to apply the five sentences or less principle to my emails. This task might not seem like a big deal. However, when you are growing your audience [tribe], and start becoming busier, you’ll definitely need to simplify your emails as much as possible. Otherwise, this could become an extremely time consuming task.

You might already be aware of this, but whatever you are experiencing in the “outside” world is a direct reflection of what is happening in your “inside” world. I’m a true believer of this. I could see why I wasn’t getting anywhere. Everything was all over the place. There were no real organized and focused patterns in my life. 

Am I recommending that you to become obsessive with organization? Not really. Unless you want to be extremely organized, you don’t have to obsess with it. On the other hand, I do believe that it is indispensable to create the right environment that could best influence and be conducive to clear and creative thinking. Could you really think clear and creatively in a noisy, cluttered, and unorganized environment? I can’t answer this question for you. There are some people that work well in a “chaotic organization” scenario. The way I define chaotic organization is being able to find stuff that you need around an unorganized surrounding. In my case, I find it a lot more difficult to think clearly and creatively or be highly productive in this type of setting. Therefore, I’m a huge believer that you can really maximize your potential by premeditatedly creating an organized and clutter-free work/play environment.

If you are feeling overwhelmed by all the unnecessary noise and clutter in your life, I recommend you work on simplifying your life. You’ll be amazed at how much better your life gets when you apply some simplicity into your life. 

I would love to hear your thoughts on this concept. If you are already living a simple life, what major difference do you see in your life and what do you do?    

The Vaynerchuk Syndrome 
According to thefreedictionary.com, syndrome is defined as “a distinctive or characteristic pattern of behavior.” If you are really thinking about creating a successful and thriving business, then you need to have a distinctive pattern of behavior. You cannot be the same as others. You might offer a similar product or service as others. However, the way in which you deliver that service or product, must be different. Colgate and Crest toothpaste have the same product. However, their messages are completely distinctive from one another.  Many years back, Crest dominated the market with a unique selling proposition, “fights cavities.” While Colgate had the same benefit, Crest remained on top because of this unique message.  
Let me briefly tell you a story about this Gary Vaynerchuk [“Gary V” for his fans] guy. Gary V started in business working for his Dad’s liquor store. In 1978, when Gary was three years old, his parent’s migrated to the US from Belarus, the former Soviet Union. After a few short years, his father saved enough money to buy their own liquor store. 
As Gary was growing up, he was always around helping the family business. After graduating from college with a marketing degree, he decided to come back to work at the liquor store. 
With the advent of the internet becoming more and more popular, Gary decided to launch an online store called winelibrary.com (1997). In 1999, Gary finally convinced his dad to change the store’s name from “Shoppers Discount Liquor” to Wine Library. In 2001, he grew the company’s sales from 4 million to 20 million. But Gary didn’t stop there. On one occasion, during lunch hours, he saw some of his employees looking at some “video blogs” over the web and that is when it hit him. 
Next day, Gary sent somebody to buy a cheap camcorder from Best Buy and that is how Wine Library Tv was started.
Gary used his unique way of engaging people to his daily shows. Every episode was/is different and educational. His unorthodox way of talking about wine started to attract many people to his site, including people who had no interest in wine. Many people watched the show just to see what random thing he was going to say or do next. 
Adding social media strategies to promote his show, has proven to be extremely effective to his business. After a few years of doing the Wine Library Tv shows, Gary has build up an amazing following. More than 855 thousand people follow him on Twitter and more than 55 thousand people are his fans on facebook. Additionally, his videos attract more than 100 thousand viewers a day to his site.
As his online presence grew, Gary began receiving invitations to popular television shows with Connan O’Brian, Nightline, Ellen Degeneres, Jimmy Fallon, and many others.  
Within a few short years of launching Wine Library Tv over the web, his business grew in sales to 60 million dollars.
How did Gary manage to be extremely successful? For him, it is not about the wine. His passion is about engaging [caring and listening] with people, building a brand, and hustling.
While there might be other companies selling wine, Gary has built a community of raving fans around his product. His distinctive pattern of behavior attracts more evangelists to promote his brand. As a result of his unique marketing approach, he is able to dominate a great segment of the wine market.
You might not have the charismatic and energetic personality of a Gary Vaynerchuk. Moreover, you might not be great in front of the camera. But, you can definitely find other unique and distinctive ways to differentiate yourself from others. Furthermore, you have access to the same tools [blog, facebook, twitter, and YouTube] that Gary used to build his own brand. The big question is, are you going to take advantage of these powerful tools?      
For many people, this guy could be perceived as an obnoxious, arrogant, and did I mention obnoxious individual? Here’s the funny thing about Gary; regardless of what you think about this guy, you can’t possibly hate him. He’s the type of guy that you want his story to continue to be successful. He might not make a great president, but people would like to see him succeed regardless. 
The Vaynerchuk Syndrome [my own term and without any scientific meaning] is “diagnosed” when a person suffers from the following characteristics:
Family first
Desire to leave a legacy
Caring for others
Hustle
Passion
Ambition
Outside the box thinker
BIG thinking
If you suffer from any of the above mentioned characteristics, then you might have “The Vaynerchuk Syndrome”. I will suggest not to consult your doctor for this.  
Do you suffer from The Vaynerchuk Syndrome? 

The Vaynerchuk Syndrome

According to thefreedictionary.com, syndrome is defined as “a distinctive or characteristic pattern of behavior.” If you are really thinking about creating a successful and thriving business, then you need to have a distinctive pattern of behavior. You cannot be the same as others. You might offer a similar product or service as others. However, the way in which you deliver that service or product, must be different. Colgate and Crest toothpaste have the same product. However, their messages are completely distinctive from one another.  Many years back, Crest dominated the market with a unique selling proposition, “fights cavities.” While Colgate had the same benefit, Crest remained on top because of this unique message.  

Let me briefly tell you a story about this Gary Vaynerchuk [“Gary V” for his fans] guy. Gary V started in business working for his Dad’s liquor store. In 1978, when Gary was three years old, his parent’s migrated to the US from Belarus, the former Soviet Union. After a few short years, his father saved enough money to buy their own liquor store. 

As Gary was growing up, he was always around helping the family business. After graduating from college with a marketing degree, he decided to come back to work at the liquor store.

With the advent of the internet becoming more and more popular, Gary decided to launch an online store called winelibrary.com (1997). In 1999, Gary finally convinced his dad to change the store’s name from “Shoppers Discount Liquor” to Wine Library. In 2001, he grew the company’s sales from 4 million to 20 million. But Gary didn’t stop there. On one occasion, during lunch hours, he saw some of his employees looking at some “video blogs” over the web and that is when it hit him. 

Next day, Gary sent somebody to buy a cheap camcorder from Best Buy and that is how Wine Library Tv was started.

Gary used his unique way of engaging people to his daily shows. Every episode was/is different and educational. His unorthodox way of talking about wine started to attract many people to his site, including people who had no interest in wine. Many people watched the show just to see what random thing he was going to say or do next.

Adding social media strategies to promote his show, has proven to be extremely effective to his business. After a few years of doing the Wine Library Tv shows, Gary has build up an amazing following. More than 855 thousand people follow him on Twitter and more than 55 thousand people are his fans on facebook. Additionally, his videos attract more than 100 thousand viewers a day to his site.

As his online presence grew, Gary began receiving invitations to popular television shows with Connan O’Brian, Nightline, Ellen Degeneres, Jimmy Fallon, and many others.  

Within a few short years of launching Wine Library Tv over the web, his business grew in sales to 60 million dollars.

How did Gary manage to be extremely successful? For him, it is not about the wine. His passion is about engaging [caring and listening] with people, building a brand, and hustling.

While there might be other companies selling wine, Gary has built a community of raving fans around his product. His distinctive pattern of behavior attracts more evangelists to promote his brand. As a result of his unique marketing approach, he is able to dominate a great segment of the wine market.

You might not have the charismatic and energetic personality of a Gary Vaynerchuk. Moreover, you might not be great in front of the camera. But, you can definitely find other unique and distinctive ways to differentiate yourself from others. Furthermore, you have access to the same tools [blog, facebook, twitter, and YouTube] that Gary used to build his own brand. The big question is, are you going to take advantage of these powerful tools?      

For many people, this guy could be perceived as an obnoxious, arrogant, and did I mention obnoxious individual? Here’s the funny thing about Gary; regardless of what you think about this guy, you can’t possibly hate him. He’s the type of guy that you want his story to continue to be successful. He might not make a great president, but people would like to see him succeed regardless. 

The Vaynerchuk Syndrome [my own term and without any scientific meaning] is “diagnosed” when a person suffers from the following characteristics:

  • Family first
  • Desire to leave a legacy
  • Caring for others
  • Hustle
  • Passion
  • Ambition
  • Outside the box thinker
  • BIG thinking

If you suffer from any of the above mentioned characteristics, then you might have “The Vaynerchuk Syndrome”. I will suggest not to consult your doctor for this.  

Do you suffer from The Vaynerchuk Syndrome? 

You Can Call Me…The Mail Man!

If you ask me what I do, I would really have a hard time giving you a description. Instead, I’ll make it easy for everyone and call myself the Mail Man. What do mail men do? They deliver! Without them, our ideas, products, services, or anything important would not ship.

The world is full of people with great ideas. Unfortunately, the majority of those great ideas are never realized [shipped]. Why is this? There are many reasons for this lack of “shipping.” However, I’ll go ahead and name a few of the big ones.

Fear. This is probably the biggest reason why people fail to deliver their ideas. As you are already aware, there are many different types of fears. But, the prime fear factors are:

 Fear of rejection. People want a sense of belonging. When the thought of being rejected by a particular group of people is stronger than the desire to succeed, we fail to move forward with our ideas. The pain of rejection overrides the pleasure of overcoming obstacles.  

Fear of being laughed at. Many people don’t want to risk the possibility of being the joke of the party. The reality is, for the most part, people want to see you succeed. There are only a few people who would enjoy watching you fail. But, who cares about them? When you start becoming fearful about the possibility of others laughing at you, here’s a quick quote by Dr. Seuss to keep in mind, “Be who you are and say what you feel because those who mind don’t matter and those who matter don’t mind.”

Fear of failure. For the most part, fear of failing at something, plays the greatest role in people’s decision making process. What if your idea doesn’t work? Great! You just got closer. Keep trying! If it makes you feel better, Thomas Edison “failed” too many times before he discovered the light bulb.   

Fear of success. Believe it or not, this is another reason why people fail to ship their ideas. You might think that success would be a great motivator. However, for many people, the thought of being successful is just too intimidating for them. Their mindset is, “What will I do if my idea works? I won’t be to handle the pressure or the responsibility that comes with it. It’ll be too overwhelming for me.”Good problem or bad problem.   

Perfection. You can’t wait for your product or service to be perfect. What today’s world demands is faster implementation of ideas. Apple does not wait to deliver their products until they are “perfect.” They create something that is good enough and then they listen to the customers’ feedback. After they have receive enough opinions, they create an “upgraded” version. This process is repeated over and over within all successful businesses. In this case, good enough is good enough. As a matter of fact, a “good enough” delivered product will sell more than an undelivered perfect product.   

Too hard. Some people just don’t have it in them to move along with their ideas. The whole process of getting their idea delivered is just too “hard” or overwhelming to them. My belief is that if you are not passionate enough about your idea, the process will indeed be “harder” for you.  

Lack of Initiative. A person who lacks initiative is waiting for things to happen. If you want to ship your idea, you must be willing to be proactive and get things done. Period! 

No passion or desire. Again, if you have no passion or desire for what you are trying to ship, it will be harder to deliver it. Thus, you must find something that you are truly passionate about.   

Therefore, it’s not that people have a lack of ideas. Instead, they lack the ability to “ship” their ideas. For that reason, I consider myself the “Mail Man.” I help others uncover their limiting beliefs, discover their passions, identify their expertise, create a “good enough” product, and finally…get it delivered!

This post was inspired by Seth Godin’s book, Linchpin.

What do you think about my new nickname, The Mail Man?